Ethiopian model, actress and designer Liya Kebede has been unveiled as the new face of Amazon Fashion's spring/summer 2017 campaign, Don't Look Like Me, Look Like You, launching March 1.

Kebede commented 'I'm a big fan of online shopping and Amazon is part of my regular shopping routine, so when Amazon Fashion approached me about starring in its spring/summer 17 campaign I was really excited. It's important to appreciate everyone's unique style personality and to celebrate it in others, which is why I love Amazon's "Don't Look Like Me, Look Like You" campaign message and can really connect with it'.